Chinwag

PLEASE NOTE - BOOKINGS MUST BE MADE THROUGH THE CHINWAG WEBSITE:
http://chinwag.com/live/musicwhopays
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Chinwag Live: Music - who pays the piper?

As music streaming services take off, will marketers make the jump from radio and pay the bill? Or is it time ...we paid the piper?

Personal digital music consumption is changing, from a world where paid-for downloads are dwarfed by illegal file sharing. Meanwhile, new services like Spotify have taken consumers by storm adding 1m users in a matter of months with no US launch. Streaming music, with social discovery and sharing is now in vogue, but can it survive?

The folding of ad-funded music providers such as SpiralFrog and Ruckus, highlight the question of whether these business models are viable. The agency world meanwhile struggles to make the jump from old-school radio ads to the bells and whilstles offered by these streaming services. And what are the implications and opportunities for marketers?

With licensing fees that favour subscription (8% rev share or 40p per subscriber) over ad-funded models (10.5% rev share or 0.085 per play), is there any mileage in advertising anyway? If listeners have to dip into their pockets for streaming services, will the lure of illegal file sharing increase?

Join the discussion as we explore the future for streaming audio services.

PANEL:
Dave Haynes - UK Manager, SoundCloud
Dom Hodge - Associate Director, Frukt Music
Helienne Lindvall - Journalist, The Guardian
Jon Mitchell - Sales Director, Spotify
Richard Jacobs - Head of Radio, MediaCom

CHAIR: Steve Bowbrick

(Complimentary drinks and snacks will be served)

TIMINGS:
6pm doors open for drinks & networking. Discussion starts 6.30pm sharp. Debate ends 8.30pm - drinks and networking continue until 11pm.

MORE DETAILS:
http://chinwag.com/live/musicwhopays

TICKETS:
£25+VAT early-bird (limited numbers), £40+VAT standard price

REFUNDS: In the unfortunate event that you can't make it along, we're able to provide a full refund as long as you contact us 7 days in advance of the event.Read more

Chinwag Live: Advertising Woes?

Shrinking markets and shrinking budgets - just how big will be the blow for online advertising?

From year-on-year double digit growth come the predictions for 2009, from modest growth of 4% (Group M, UK) to 18% (Zenith Optimedia, W. Europe) through to Nick Denton's warnings of a 40% plung...e (US).

http://www.chinwag.com/live/adwoes

Join us on 10th February to discuss what trends will emerge for advertising in 2009, the emergence of new formats and coping with dwindling spend, speakers include:

# CHAIR: Philip Buxton - Digital Strategy Consultant
# Catherine Demajo - Head of Marketing, Time Out London
# Khalil Ibrahimi - Managing Director and founder of Unanimis
# David McMurtrie - Head of Product Specialists, Doubleclick
# Guy Phillipson - CEO, Internet Advertising Bureau UK

Could the depths of this new downturn bring a collapse to the online ad sector and the ecosystem of publishers, agencies and start-ups that rely on it? Or can certain ad formats weather the storm?

Paid search has long since remained prominent, capturing around 58% of all spend. But with high inflation, eroding ROI, and increasing need to focus on the bottom line of hard sales - does paid search make sense anymore? Will the focus for targeting and measurability now move to display with the growth of CPA over CPM? And as the fastest growth area of online spend, how will in-video advertising develop?

Sun Startup EssentialsJoin us on 10th February as we discuss the challenges and implications now facing the online advertising industry. Come quiz our panel on where limited ad budgets should now be directed, and how can agencies and brands adapt and survive in 2009.

What will be driving digital advertising forward this year? Will data analytics and micro targeting win over creative and innovation? Will advertising spend be instead directed to crunching numbers and enhancing ROI, and can conversion improvement tools really make a difference?

(arrive early for complimentary drinks and snacks)

Tickets are on sale now: http://www.chinwag.com/live/adwoes
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