Facebook Advertising

Take a few minutes to gather some items you’ll need to create your Facebook Advert:

Link

Decide whether you want to advertise your own web page or something on Facebook like a Page, Application, Group or Event.

Advert message

Write clear, targeted adverts with concise text that speak directly to the audience you will reach. The title can have up to 25 characters, and the body can have up to 135 characters.

Photo

Put an attractive and relevant image in your advert that is appropriate for the product or service being advertised. Image will be resized to fit in a 110px wide by 80px high box.

Step 1: Design Your Advert

Upload creative including a title for your advert (up to 25 characters in length including spaces) and content for the body of your advert (up to 135 characters in length including spaces) in the space provided. As you are creating your advert, a preview of it will be shown to you.

You may also upload a photo or image. However, this is optional. For more information about photo best practices, take a look at our FAQ.

Now decide whether you want people to be directed to your own web page or something on Facebook like a Page, Application, Group or Event. If you are already the administrator of your Facebook Page, Group, Event or Application, you can select it from the drop-down option.

In this step, you may also choose to precisely target by age, gender, location, and more. If you check the box, we will add content that notifies a user of their friends' interactions with your brand or business on Facebook. More information about social actions can be found in our FAQ.

Step 2: Targeting

Target your exact audience with demographic and psychographic filters about real people. By default, Facebook targets all users 18 and older in the default location. However, you are encouraged to modify this to reach the most appropriate people for your advert. Make sure that you reference the approximate reach figure for an estimate of the number of people who match your criteria. For more information, take a look at our FAQ for definitions of each target filter.

Step 3: Campaigns and pricing

Name your campaign but keep in mind that adverts in the same campaign share a daily budget and schedule.

Now you've set up your campaign, you need to set your daily budget and your schedule. How much do you want to spend per day? The minimum budget is US $1.00 a day. Now schedule your advert. Do you want your campaign to run continuously starting once the advert is approved or at a specified start and end date?

Decide whether you want to pay for clicks or pay for views. For more information about best practices for each payment type, take a look at our FAQs.

Finally, you'll want to confirm the maximum you are willing to pay per click or per 1000 impressions depending on your payment method. The suggested bid range shows you what other advertisers are currently bidding to reach people in your target. For best results, you should bid at least as much as the minimum suggested bid.

Step 5: Review your advert

You've almost finished. The final step of the advert creation process is to review your advert. Check the targeting, budget and advert itself for errors. You can go back to change any of the details by clicking "Change Advert". Once you've reviewed your advert, enter your credit/debit card information and click "Place Order". All adverts go through a quality review prior to being shown. Adverts are reviewed to ensure that they meet our content guidelines. We recommend reviewing our Suggested best practices and Common reasons for rejection.