John Medina

John Medina, author of the New York Times bestseller "Brain Rules," is a developmental molecular biologist and research consultant. He is an affiliate professor of bioegineering at the University of Washington School of Medicine. He is also the director of the Brain Center for Applied Learning Research at Seattle Pacific University.

"If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over."
- John Medina


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John Medina, author of the New York Times bestseller "Brain Rules," is a developmental molecular biologist and research consultant. He is an affiliate professor of bioegineering at the University of Washington School of Medicine. He is also the director of the Brain Center for Applied Learning Research at Seattle Pacific University.

"If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a... (read more)