Information
- Founded:
- September 19, 2008
Social Media Screencasts
Based on our experience at Dell and conversations with customers, we created a series of “Social Media Guides” to help small and medium businesses effectively use these tools to grow and better serve customers. Each guide includes an overview of the approach, the opportunity, tips for getting started, examples of best practices and case studies. We hope these guides help take the mystery out of social media and also spark conversation and idea sharing. Please join the conversation on the Discussion Board below.
Listening to customers, prospects and influencers is the foundation of all successful social media programs. By listening to online conversations happening in blogs, forums and social networks, you can bring the voices of your customers directly into your organizations.
Many people equate "PR" to "digital PR" or "digital influencer relations." While they are similar in many ways, there are some important nuances to consider. Most importantly, online conversations are much more direct and personal, requiring the highest level of transparency and candor.
Once you have taken the time to listen to the online conversation and build relationships with digital influencers, starting your own company blog can be a powerful channel to share information and engage key audiences in fast, honest, two-way conversations.
Twitter is fairly new to the social media scene, but many companies have already found ways to use it for business, from announcing new products to helping out customers in need.
Crowdsourcing is the process of enabling your customers to play an active role in creating a new product or service, or in some cases, solving a business challenge for your company. Let's face it – our customers know what they want and need better than anyone.
Facebook is the fastest growing social network in the world with more than 100 million active members – including you! Facebook offers a variety of solutions for small businesses to connect with customers and prospects more deeply and leverage the huge, viral potential of this community.
Photos and videos can engage customers and convey more about a company and its people, products and services than text alone. Today, new technologies and Web sites like Flickr and YouTube have made it easier than ever for businesses to produce and share multi-media content.
It's important to understand how a social media program is performing against specific business objectives in order to maximize the impact and justify further investment. The beauty of social media is that it is highly measurable using tools like Google Analytics.
Sweetriot, a small business out of New York City has gotten a lot of buzz over the past several years for their mouth-watering, fair trade dark chocolate. CEO Sarah Endline explains in the short video above (click on the image) on how she engages in the social media space. You can follow Sarah on Twitter @sweetriot and keep up with her blog. For more on Sweetriot, check out our blogpost on the Small Business Blog.














