Basic Info
Detailed info
- Website:
- http://www.ideo.com
- Mission:
- In a post-recessionary world, what role does luxury play? What products, services, and experiences do you consider to be a “luxury” right now, and what will become of them in the future? Once used to describe genuinely prestigious products or places, the concept of luxury has changed. Some say luxury has been hijacked by a multitude of aspiring and overpriced commodities, from foot spas to the $5 latte; others say it’s become more inclusive. What emerging concepts are creating new rules for engaging people? Which concepts are reaffirming old beliefs?