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Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.
Here’s a risky application Pepsi launched targeting everyone BUT women in the social marketing space: Pepsi’s latest foray into social media is certainly bold and controversial, but does it go too far? Th...
More examples of social marketing to women: Videogame publishers, pushing to expand their businesses, are making games that target girls and women a new industry battleground. This holiday season, more games than ever are being geared toward female players. Electronic Arts Inc...
It’s really amazing when you think about it. Marketing to Moms and women in general is the hottest topic today on television, the news, in blogs, on Twitter and just about everywhere you go. ...
This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. Fo...
This is an excerpt from a posting on Techdirt that I found to be on the mark… It discuss the need for brands to to understand the core principle of social media marketing and consumer engagement — consumers are in charge. It’s not your brand that’s on the line — it’s theirs — and in [...]
Mashable is proud to present the 3rd annual Open Web Awards online competition. The Open Web Awards is an international online voting competition that covers major innovations in web technology and achievements in Social Media...
A Big Fuel & DM2 original series invites you to ‘friend’ some of the most stimulating people in marketing today. I...
A week after Twitter raised a reported 100 million dollars in it’s fifth round of funding, there has been much speculation about… well, pretty much anything and everything Twitter-ish. I ...
This is a terrific example of smart and relevant content. A simple application that doesn’t provide much utility, but worth a laugh and hits a bulls-eye for relevancy. ...
100 Tips, Tools, and Resources for Twitter Research | SociableBlog.com : Social Media Blog.
PUMA Bodywear brings you a little joy during these volatile economic times. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come… An interesting and certainly amusing concept from PUMA. ...
Twitter might be the social media darling right now, but it will be interesting to see how the micro giant evolves. Especially now that Facebook has integrated many twitter-like features...
Mothers with children at home are more likely to use social media than any other average person, according to a national study released Wednesday...
What The F*ck Is Social Media: One Year After This is a follow-up presentation to the previous highly viral presentation What The F*ck Is Social Media.
