Gerd Leonhard

The past edition of the music industry has made money from selling UNITS i.e. copies, i.e. selling 100% content. The next edition of the music industry will make money from selling things that are placed AROUND the music, including all kinds of new advertising offers (think: ads=content), sponsorships, up-stream sells ...(think: premiums), synchronization, tickets, merchandising, data-mining etc etc. A big shift! Read more at www.endofcontrol.comRead more

Media Futurist Gerd Leonhard talks about the Future of Copyright: 1) An actual distinction between ‘Copy’ vs ‘Performance’ of digital content no longer exists 2) Even if it did: the ‘Selling of Copies’ is no longer a growing business, or a sustainable model 3) The exclusive right to ‘make copies’ is becoming impossible... to enforce 3) Criminalization of Sharing and Policing of Web-Access is not the kind of ‘Justice’ our society can afford 4)New Permissions & ‘Usage-Rights’ for Digital Music can and will solve this problemRead more