Principles Agency

Finishing your fence pretty much tops the list of Rubbish Garden Jobs, along with scrubbing mouldy decking and de-cobwebbing the shed. Handily, Ronseal’s new Power Sprayer makes things much easier, with a convenient battery pack that enables you to point, spray and get straight to it.

This commercial communicated the ef...fortlessness of getting that fence done, fast, and showcased the fantastic final fence results.

The launch utilised every division within the Principles Group, including Brand Planning, Principles Strategy, Principles Agency, Principles Media, Fusion and featured a website created by our online division, MadeByPi.

http://www.ronseal.co.ukRead more

Seven Seas are the big name in Omega-3 and Cod Liver Oil. Understandably, they wanted to shout about it. So what better than a 30 ft long giant CGI cod swimming in the air to emphasise the fact.

Shot in and around Barcelona - chosen for its graphic cityscape, weather and close proximity to lush countryside and beaches -... the commercial features our big fish gracefully darting and swishing between people, giving them a helpful nudge in their everyday routines. This hints at how taking Seven Seas Extra High Strength Cod Liver Oil can help with your movement, flexibility and general good health.

f you've sharp eyes you may be able to spot Chris Goodwin - one of Principles' founding partners - in one scene.Read more

Yorkshire Water own thousands of acres of land that are open to the public for everyone to enjoy. Thing is, not everybody was aware of the fact. This was another job for Walter - Yorkshire Water's splashy little chap devised by Principles Agency.

In this commercial, Walter is found at home, packed with energy, using eve...ryday objects to demonstrate the wide diversity of activities the Yorkshire public are free to enjoy on Yorkshire Water land. Walking, fishing, cycling, birdwatching, horseriding - the list goes on and our job was to drive viewers to Yorkshire Water's website for full details and maps. We even created walking guides in the form of downloadable podcasts narrated by Walter.Read more

Ever seen a film on an IMAX screen? Well, we decided to capture the sensation in a cinema commercial for the National Museum of Photography Film & Television in Bradford - now renamed the National Media Museum.

Shot in black and white to add extra drama, it features one viewer who is completely transfixed and in awe of ...what she is seeing on the huge IMAX screen - her eyes becoming as big and wide as the screen itself. Also, the commercial was devised to be about the actual experience, enabling us to 'tail' it with the titles of different forthcoming films.Read more

What's the IQ of your iron? Well, if it's a Russell Hobbs Thermacolour iron, it's likely to be in MENSA. Thermacolour irons are intelligent. They tell you when they are at the correct temperature for different tyes of fabric by changing colour. So at a glance, you know it's safe to iron.

In our commercial, a lady who is... blindfolded can tell what colour the iron needs to be to iron them by simply knowing the fabric type - something she can do by touch, blindfolded.

It's not simply a pretty commercial, it's an intelligent one too as sales rocketed and a great many retailers' shelves were empty within days of the ad airing.Read more

With more and more women trying their hand at DIY, we produced a series of Ronseal commercials aimed directly at the female market. This advert showcased Perfect Finish Varnish and highlighted the quick, easy and long-lasting results.

The launch utilised every division within the Principles Group, including Brand Planni...ng, Principles Strategy, Principles Agency, Principles Media, Fusion and featured a website created by our online division, MadeByPi.

http://www.ronseal.co.ukRead more

Seven Seas is the big name in cod liver oil and has for years has helped keep Britain supple and flexible.

Principles was responsible for the orginal 'Twist' commercial which was such a hit, we created a new updated one now featuring Seven Seas JointCare and many new twisters performing to our rearranged rendition of Ch...ubby Checker's 'The Twist' - the perfect track for demonstrating the products' benefits.Read more

Yorkshire Water's 'Cool Schools' initiative provides free watercoolers to primary schools and promotes the many health benefits of drinking fresh water. Thing is, awareness of both of these facts was low amongst parents and teachers.

Writing to every Yorkshire Water customer to let them know would have cost a fortune, s...o our media department advised that a TV commercial would be the most cost-effective form of communication.

Principles Agency creatives dreamt up Walter - a water-filled little fella with boundless energy - to convey the importance of access to drinking water, how it can improve children's performance and the availability of free watercoolers.

The result? Yorkshire Water were delighted to be inundated with thousands of requests from primary schools.Read more