escherman: digital PR and marketing
For the last few years, Glide Technologies (purveyors of the well known Online Press Centre product) have conducted an annual journalist survey to delve into the nitty gritty of what kind of information journalists want and how they want to receive it...
escherman: digital PR and marketing
What do you get when you cram around 170 UK tech PR people into a small bar in London, ply them with booze and offer up the prospect of some cheeky mickey taking? Answer: The Jackenhack Awards 2009 which took place last Wednesday evening at The Dust Bar in Clerkenwell Road, London...
escherman: digital PR and marketing
More and more organisations are looking to draw up social media guidelines. As I’ve previously pointed out, many larger companies have already put in place policies relating to blogging and social network participation. ...
escherman: digital PR and marketing
Talking to various people over the last weeks, it is clear that a small but growing number of PR firms are attempting to use Page Rank as a metric for measuring the value of online media coverage...
escherman: digital PR and marketing
9. Don’t bother with a backup plan. If you need a live Internet connection to demo a site, don’t bother making a screen shot of the site in case the connection doesn’t work. That way, you’ll be at a complete loss for words when the connection fails. 10. Don’t practice. At all. Practici...
escherman: digital PR and marketing
Newspaper people on Twitter We list the “top of the twits” for newspaper titles (a-z) and people (a-z). Media UK runs a variety of services on Twitter too – not least, @mediauk – follow us! Fo...
escherman: digital PR and marketing
3 September 2009 10:00 GMT / By Dan Sung Twitter’s a pretty big yard these days. ...
escherman: digital PR and marketing
3 September 2009 10:00 GMT / By Dan Sung Twitter’s a pretty big yard these days. ...
escherman: digital PR and marketing
I’ve posted a couple of blogs recently about the rise of the social media function and how BtoB companies can best leverage social media. ...
escherman: digital PR and marketing
Why the Flip Camera Should Be in Your PR Toolkit I’m biased.  We bought Pure Digital, maker of The Flip, back in March.  So stop reading if you like.  If you are still reading, here are my top reasons why the Flip Video Camera is great for any and all PR professionals. 1. Phe...
escherman: digital PR and marketing
If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations of the USA and European Union combined. 247 billion emails are sent each day. That’s one email every 0.00000035 seconds. ...
escherman: digital PR and marketing
A one-day social media whirlwind shows not just how a self-proclaimed geeky company with no PR knowledge emerged from anonymity to become a media darling. It also illustrates how social media is changing how companies make news and how public relations is practiced. Around 10 a.m. CDT on Aug...
escherman: digital PR and marketing
via prweek.com “Advertising and communications group WPP reported today that its PR and public affairs revenues dropped by 8.2 per cent in the first half of 2009, on a like-for-like basis.”
escherman: digital PR and marketing
escherman: digital PR and marketing
To prevent identity confusion, Twitter is experimenting (beta testing) with a ‘Verified Account’ feature. We’re working to establish authenticity with people who deal with impersonation or identity confusion on a regular basis. Accounts with a are the real thing! via ...