Search Engine Land

In my experience, the best search engine optimization (SEO) in the world comes from small shops and freelance consultants. That statement (and the following article) is only my opinion, of course, but it’s an opinion based on about 14 years working in this industry. ...

Search Marketing Now will host an interactive webcast tomorrow that’s all Q+A: “Ask iProspect – PPC Strategy & Tactics from the Experts.” Senior management from iProspect will take questions from the audience — both live and those submitted in advance. Based on...

Today is Halloween and the search engines have logos up for the special day. Before I post the logos, here are some posts from others in the community on Halloween. Matt Cutts of Google had a holy costume. Google Blogoscoped noticed Google added trick or treat to their robots.txt file...

For B2B companies, exhibiting and participating in trade shows can be a significant expense. TradeShow Handbook estimates that the average cost of exhibiting at a show is $10,000. This might be an underestimate if you bring in a full team of sales and marketing personnel to work the show...

In today’s real-time brand management world, separate teams often control strategy and channel tactics for SEO, PPC, public relations, online reputation management and social media. ...

If you search on my name and location, [barry schwartz, ny], in Yahoo Search, you will see a Google Profile matches and other related content from Google within Yahoo’s new search format. ...

Every search marketer shares one important goal: get more of the traffic you want and less of the traffic you don’t. One of the best ways to get manage your traffic quality is by focusing on keyword selection. ...

Google’s co-founder, Sergey Brin, made a surprise visit at the Web 2.0 Summit last week. The video of his 18 minute interview with John Battelle is now available on YouTube. ...

The Google AdWords blog announced Google will begin testing a new My Client Center (MCC) this week...

There are two key factors crucial to assuring the success of any large SEM optimization process: First, tuning the campaign so that it is efficient and second, scaling the account while maintaining the efficiency you've gained...

The majority of international link building projects or RFPs I see are based on existing successful projects—so why do so many fail when they expand internationally? The simple answer is that international link building requires a different type of preparation than national link building. .... ...

Is Twitter allowing search engines access to protected tweets or not? Not, Twitter tells me, though the company probably needs to do a bit more to prevent this type of confusion in the future...

A class of mobile “help” or “answer engines” has arisen as an alternative to traditional search engines. They hold out the promise more efficient, relevant or direct responses to queries than search engines can provide on the small screen. In sev...

Congress’ debate on healthcare has sparked many different opinions about the right path for the future of healthcare insurance. Regardless of where that debate is headed, all Americans share the same challenge at one point or another: finding good healthcare. ...